In 2025, I partnered with the non-profit 309 Punk Project to address a recurring challenge: people weren’t sure what the organization actually did. Some assumed it was a museum; others thought it was a venue. In reality, it’s both - and much more. They needed a clear, concise way to communicate what 309 is and who they are, so our goal was to create something that would quickly convey their identity and mission.

The first step was writing a script. Since they weren’t sure where to begin, I drafted a rough version to get the process moving. After some back-and-forth, we arrived at a script that was concise, informative, and hit all the key points they wanted to cover.

Next came gathering the assets for the animation. The 309 Punk Project has a rich
archive of photos, flyers, and artwork. We  decided early on that the video should draw directly from that collection - without turning into a basic slideshow. This meant spending time cutting out images in Photoshop and arranging them in ways that felt dynamic and visually engaging, while still emphasizing the main ideas the video needed to communicate.

With the assets ready, I moved into the animation phase. This took about a week, including revisions, and also involved recording the voice-over in Jackson and making a few last-minute tweaks.

In the end, the project was both fun and rewarding. The 309 team has been thrilled with the response to the video, and they’ve even been using it to strengthen their grant submissions.